Bits, Bytes, and Balance Sheets: The New Economic Rules of Engagement in a Wireless World
The Internet has changed everything. It is altering the way institutions, both public and private, are managed, and the way individuals react to one another, their workplace, and their government. From an economic and business perspective, the race to win is between those who “get it” and those who don’t. Wriston explores the consequences of the changes produced by the new economy of the Internet, defining the new rules and examining some of the promising initiatives under way to create a system of measuring and valuing assets that reflects our new economic realities. In today’s economy, intellectual capital is more important than physical capital—and in fact, the very source of wealth and how it is created has changed—and that businesses must adapt to this change or perish.