7 Steps to Measuring Your Brand’s Social Media Health

Just because you can, doesn’t mean you should measure everything. Social media is very easily measured with various indicators like share of voice, reach, retweets, and comments. However, measuring without a clear objective in mind won’t bring you closer to success.
Nowadays, its not enough to have and execute a social media policy. You need to be able to gauge its success, measure it, and see that it remains healthy and vibrant.

Having already written about the differences between “monitoring” and “measuring” and how to properly conduct the former. Now, we turn to some best practices to help you measure your brand’s overall social media health, as well as the effectiveness of your various online initiatives.

Read on for the seven steps to getting the most out of your social media measurements.

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