Social Media Tips
● Do cross-promotions with other like-minded groups.
● Lead updates with outrageous facts.
● Create conversations. Ask people to “like” and “share” your posts.
● Use links, pictures, and videos a lot. The algorithm that Facebook uses to determine whether your post will show up in someone else’s news feed—called EdgeRank—gives your content a better score for links, pictures, and videos. More: “EdgeRank: The Secret Sauce that Makes Facebook’s News Feed Tick,” by Jason Kincaid, TechCrunch, April 22, 2010.
● Use the full link when posting videos. You won’t be able to embed the video with link shorteners like bit.ly.
● Post only once or twice per day, and make sure you put your best stuff up.
● If you don’t have good content for the day, don’t post.
● Sunday night is prime time for people to check Facebook, so try to have content for that time.
● Learn about using Facebook ads at www.Facebook.com/adsmarketing.
● Engage people: Thank them for posting to your page, ask them questions, use tagging, and stay in touch with activists in real life.
● Read www.allfacebook.com for more tips and tricks.
● Set up an automatic message thanking people for following you. (And use the full link for your Web site in your “thank you” message.)
● Set up your account so that it automatically follows those who follow you.
● Say “pls RT” when you have something important to say. But don’t abuse it.
● Don’t use up all 140 characters in your posts. Leave enough slack so that your followers can retweet with the usual credit text—e.g., “RT @yourtwittername.”
● Be skeptical of hashtags. They can be overbroad and overused (e.g., “#tcot”).
● Publicly thank people for retweets.
● Tweet @ people to engage them and build brand recognition.