Last weekend at RightOnline, Ed Frank gave a talk on how to produce effective YouTube videos. We were there and took notes:
Why YouTube is important: YouTube gets over 3 billion views per day. Every minute 48 hours of video is uploaded. Eighteen- to 29-year-olds visit YouTube for political informatin more than they check candidate Web sites or online newspapers.
Rule #1: Always have a pocket video camera with you so that you can expose liberal hypocrisy, corruption, and stupidity when you see it.
Keys to a Good Interview
● Ask polite questions.
● Do your homework.
●Make your point with your question. This works better than leading with a monologue.
● Act like a lawyer; know the answer to your question before you ask it.
● Use two cameras so that you can fully capture your subject’s responses.
● Focus on elected officials or celebrity activists. Don’t waste your time on idiots that nobody pays attention to.
Keys to a Good Video
● Have relevant newsworthy content.
● Put your stuff up quickly. Speed kills.
● Get as close to your subject as possible.
● Use a tripod and microphone.
● Learn basic video editing (e.g., Windows MovieMaker).
● Open with an establishment shot.
● Incorporate music. But beware of royalty issues. Royalty-free music is available.
● Keep it under two minutes.
● Find more tips by searching on YouTube. If you don’t know how to do something, somebody else has probably already made a how-to video on it.
Get Your Video Seen
● Use smart titles and tags.
● Get it out on Facebook and Twitter.
● Send it to reporters and bloggers.