5 Tips for Optimizing Your Brand’s Facebook Presence

So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what?

If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect.  So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.

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