Five SEO Secrets to Make Your Site More Visible

According to an oft-quoted study, 93 percent of Web users don’t look beyond the first page of search results. The study, by famed Web-usability expert Jakob Nielsen, first appeared in Prioritizing Web Usability (2006), a book that Nielsen coauthored. “Even though the specific percentages are a few years old,” Nielsen wrote recently in an e-mail, “the general conclusion definitely still holds.”

With odds like that, it’s no wonder every business wants its site to land in the top ten results for relevant queries.

But with billions of Web pages in existence, hitting that sweet spot is a serious challenge. That’s where search engine optimization comes in. With legitimate, “white-hat” SEO, a small business can greatly improve its chances of landing in the first page of relevant search results.

>>> Complete Article