What Are the Metrics of Success for Your Online Community?

In rolling out an online social networking community, your nonprofit’s objectives should be all about your organization’s constituents. Certainly, fundraising campaigns and dollars raised are the bottom line, but as part of that, building engagement and passion among supporters is crucial.

However, actually measuring success around such themes can be difficult. To this end, physicist and mathematician Albert Einstein aptly noted, “Not everything that can be counted counts, and not everything that counts can be counted.”

By taking into account both qualitative and quantitative measures, it is possible to get a more comprehensive and accurate look at the real impact your social community is having.

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