Build Your Brand by Brandishing Your Best Brochures
An essential element of marketing your ideas is designing catchy brochures and other informational materials. Following the best-practices of brochure design gets your hard work read instead of being glanced at and then tossed into the nearest circular filing cabinet.
Your brochure should be pithy, concise, focused on the benefits the target audience will receive, and full of graphics. Don’t overload the brochure, but include copious amounts of captioning and headings. Ask yourself, “what questions would my supporters want answered?” and “what how-to’s can I provide them?”
For more information check out the guide to “Nonprofit Brochure Basics,” put out by the NonProfitMarketingGuide.com.