Timing Matters in Social Networking

Yes, it’s possible to do Facebook too often and at the wrong times. When is the best day and time to reach your Facebook fans?  How many messages can you send before you start “spamming” them? Reaching fans at the right time with the right message maximizes your social networking effectiveness.

Marketing research teaches us that Thursday, Friday, and Saturday are the best days for reaching people who work. Marketers also discovered that posting before and after normal business hours results in a 20 percent bump in engagement.

The frequency of your posts should be no more than once per day, but if you notice a large number of people clicking “unlike” then you’re over communicating with them.

For more, see Devon Burke’s “Timing Influences Everything on Facebook,” published by Edelman Digital.