Misinformation Campaign Targets Hydraulic Fracturing

Opponents have latched on to a harsh-sounding name – “fracking,” a percussive, abbreviated form of “hydraulic fracturing” – and used it to fuel public opposition to the exploration of American energy resources. A closer look at the record, though, suggests that impacts from “fracking” are rarely based on scientific findings or even on basic facts. Yet opponents have effectively driven their own un-reality into public discourse, saturating the media with so many falsehoods that reporters mischaracterize the process now as a matter of AP-style. Incentivized by the prospect of a catchy headline, reporters scribe “fracking” to elements of oil and gas development far removed from the actual process.

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