Make Your Story a Good One

By now most of you probably know that think tanks need to tell stories to communicate their ideas. Some ways of telling stories, however, are better than others. And how do you do it within the confines of social media? Here are two ideas from Kimberly Grimms:

Do it subtly, but effectively

The interface of social media platforms such as Facebook and Twitter allows many posts to flood its news feed, creating clutter on your screen. It is hard to weed out from the stories uploaded every minute to find out those which were worth seeing, and those better left in the trash bin.

David Oglivy said that a good advertisement is one which sells the products without drawing attention to itself. You do not want to slap your products on the faces of your customers. This is what you would call a hard sell. And besides, people might not be interested in what you have to offer. So present your products in subtle way that it would not come off a nuisance to your customers. Your story must speak for itself. If it is done wonderfully, it would work its way to the screen of your target market.

Be a friend to your customers

One way to connect with your customers is to create a lasting relationship with them. This means accommodating their needs, without compromising your products’ quality. Possibly, the reason why many restaurants closed shop was because they had not been consistent with the quality of their food and their service, and thus driving their customers away. You are their friend; you must invite your customers to your home with warm milk and some cookies. If they have any comments and suggestions on your products, let their voices be heard. If they have scathing remarks on a post you made online, accept their feedback with an open mind. This way, they will be more forgiving to you.

For six more ideas, see Grimms’s article “8 Ways to Become a Better Storyteller Through Social Media,” Adweek, January 30.