Taking Paternalism Out of Nudge: The Case of Medication Nonadherence among Patients with Chronic Conditions

Efforts to nudge Americans to make better choices about their finances or health often run into opposition owing to their paternalistic nature, but nonpaternalistic nudges can be equally effective at improving consumers’ choices. In contrast to paternalistic nudges, nonpaternalistic policies do not impose policymakers’ errors on consumers if policymakers misdiagnose the underlying behavioral bias, and they thus avoid harming consumers by pushing them toward suboptimal choices.

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