Arthur Brooks has some good news for non-profit leaders: Fund-raising is fun. As he explains, when you connect a giver with a cause he believes in, you are helping to make the giver happy:
Charitable giving improves what psychologists call “self-efficacy,” one’s belief that one is capable of handling a situation and bringing about a desired outcome. When people give their time or money to a cause they believe in, they become problem solvers. Problem solvers are happier than bystanders and victims of circumstance. […]
[…] I have found that the real magic of fund-raising goes even deeper than temporary happiness or extra income. It creates meaning. Donors possess two disconnected commodities: material wealth and sincere convictions. Alone, these commodities are difficult to combine. But fund-raisers facilitate an alchemy of virtue: They empower those with financial resources to convert the dross of their money into the gold of a better society.
Of course, not everyone shares the principles that motivate my institution’s scholars and supporters. But with millions of 501(c)(3)s and houses of worship nationwide, no one needs to wait on the sidelines and hope that politicians will marshal government power in service of their priorities. By investing their own time, talent and treasure, every American can bring his or her core principles to life. That can mean promoting literacy, conserving nature, saving souls or something else entirely. [New York Times, March 29]