Our findings suggest that a well-publicized stance taken by a popular president on an education issue might shift the opinions of large segments of the American public. Similarly, scholarship appears to be a potent weapon for groups with policy agendas they wish to pursue, as the committed can broadcast research findings with great repetition. Indeed, any group that seeks to change public opinion without gathering research to back its positions is leaving a flank unprotected. Finally, advocates are well advised to search for facts the public does not understand, and then to communicate those facts as widely as they can. Just as nothing affects opinion about an ongoing war as quickly as communiqués from the front, so too a better understanding of the facts about the public schools could in the long run shape American education.